为轻健康咖啡品牌 FOND ISLE 打造新品上市系列视觉。以"超模咖啡"为概念核心， 通过悬念式预告与产品正式发布两个阶段，构建完整的新品传播视觉体系。
预告系列采用手绘线条与色彩渐变，以解谜式线索引发期待； 产品系列则以实物摄影结合诗意文案，传递"轻咖"的生活态度。 整体设计在自然光影与东方美学之间，建立品牌的独特辨识度。
A comprehensive visual campaign for FOND ISLE's new product launch. Centered on the concept of "Supermodel Coffee," the project unfolds in two phases: teaser posters with hand-drawn illustrations and color gradients that build anticipation through puzzle-like clues, followed by product launch posters combining photography with poetic copywriting to convey the "light coffee" lifestyle.
乌龙醇香，格调自成。
茶香与咖啡的邂逅，在唇齿间留下悠长韵味。
一杯轻咖，焕新姿态。
Tea & coffee, lingering charm.
A light coffee, a renewed posture.
椰香绵密，冰爽随心。
热带海风拂过舌尖，留下清凉与绵软。
一杯轻咖，焕新姿态。
Coconut smooth, cool mood.
A light coffee, a renewed posture.
茶韵清鲜，悠然轻享。
一抹翠绿，唤醒味蕾的诗意。
一杯轻咖，焕新姿态。
Green aroma, calm your soul.
A light coffee, a renewed posture.
果香清甜，轻润入心。
青提与芭乐的相遇，是夏日最清爽的告白。
一杯轻咖，焕新姿态。
Fresh fruity sip, sweet bliss.
A light coffee, a renewed posture.
一口鲜橙味，元气满格。
酸甜与醇苦的碰撞，唤醒每一个清晨。
一杯轻咖，焕新姿态。
Zesty boost, stay light.
A light coffee, a renewed posture.