非遗布老虎

项目概述

以国家级非物质文化遗产"布老虎"为核心 IP，将传统民间手工艺与现代国潮美学融合， 打造冰箱贴与品牌海报系列文创产品。让非遗文化以年轻、时尚的方式走进日常生活。

设计以传统布老虎为原型，结合拱门砖墙、祥云纹样、如意边框等经典元素， 通过八种不同配色与姿态（奔跑、回首、正面、双虎对称、母子互动）， 展现布老虎的多样性与生命力。工艺上采用仿珐琅/金属烤漆质感， 兼具收藏价值与实用功能。

Centered on the national intangible cultural heritage "Cloth Tiger," this project integrates traditional folk craftsmanship with modern Guochao aesthetics, creating a series of fridge magnets and brand posters. The design uses traditional cloth tigers as the prototype, combined with archways, auspicious clouds, and ruyi borders, showcasing diversity through eight different color schemes and postures.